Editorials

Hot Ink and Cold Steel

By Gordon Hopkins

So, let’s talk a little about marketing.How do you choose a spokesperson? If you go to all the trouble of making a nice product, who do you want to sell that product? Ideally, you want someone super famous whose super famous face will draw attention to your product and make people immediately want to buy it. (Whatever it happens to be.)If you can’t afford Keanu Reeves or Mile...

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