Editorials

The Price You Pay

By Devin Lovgren

There’s never been a better time to drink craft beer in Nebraska. Whether you go to your local grocery store, liquor store, or restaurant, you have a plethora of choices. Price can vary based on brewery, winery, distillery, or cidery and the size of the business. You’ve probably seen a price difference between Macro beers like Budweiser, Miller, and Coors and your local craft options like Nebraska Brewing Company, First Street Brewing Company, and Lazy Horse Brewing & Winery. Part of the reason can be chalked up to Marketing, premium products for premium prices, but the real reason is much simpler, the distribution ch...

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